The Work

Selected engagements across five areas of practice.

Executive Voice & Ghostwriting

TCK Launch Party — Three Speakers, One Night

Ghostwrote speaking notes for three distinct voices at a public nonprofit launch event: a James Beard Award-winning chef, a CEO making his first major public ask, and a fundraising closer delivered in my own voice. Each speaker needed a different register, a different arc, and a different landing.

Executive VoiceGhostwriting

Governance Communications

Delta Gamma — Responses to BEID Objections (Available upon request)

Scripted rationale and responses to member pushback on governance changes for a 260,000-member national organization. Written in the Fraternity Council's institutional voice on contested issues including reproductive rights, NPC alignment, and identity recognition. Internal only — designed for staff, leadership, and Council use.

Executive VoiceGovernance

Founder Narrative

Triangle Central Kitchen — "It Started With a Strawberry"

Found and named the through-line in a story a founder had been telling for years but couldn't quite land — building a narrative structure that let audiences follow him to the same conclusion he'd reached at the moment a child tasted a fresh strawberry.

Executive VoiceOrg Narrative

Member Magazine

The K Club — 17th Magazine, Winter 2026

Editorial repositioning artifact for a private club undergoing a full rebrand — a seasonal member magazine that translated a new institutional identity into a voice, a point of view, and a programming vision.

Executive VoiceOrg Narrative

Member Experience Standards

The K Club — K Traveler Host Guide

Hosting privileges were being abused. Special requests had become the norm. This document institutionalized the standard — written entirely in the warm, elevated voice of a rebranded private club, so the governance felt like hospitality, not policy.

Executive VoiceOrg Narrative

Program Launch

The K Club — Temecula Launch

Launch piece introducing The K Traveler, a new membership concept extending the club beyond its four walls. Temecula was the inaugural destination — the piece introduced both the concept and a sensory look at the itinerary.

Executive VoiceOrg Narrative

Change & Internal Communications

Diagnostic Framework

The Belonging Project — DEIB Diagnostic

A diagnostic framework for organizations navigating belonging, equity, and inclusion as operational realities rather than statements. Built to surface where stated values and lived experience diverge — and to give leaders a structured way to close the gap.

Change & InternalOrg Narrative

Participant Communications

Culinary Careers Training Program — Recruitment & Eligibility

The program was built for people who'd been underestimated, underprepared, or overlooked — and the recruitment communications had to make that felt. Not stated. Felt. The eligibility requirements were real — housing stability, physical capacity, legal standing — and they had to be stated clearly. But they were the floor, not the ceiling. The real communication job was making sure the right people felt the pull of a genuine opportunity before they ever read the fine print.

Change & Internal

Internal Communications System

The K Club — Staff Communications System

Brand identity is easy to articulate. It's hard to operationalize. Three documents, three audiences, one voice — translating a full rebrand into the specific language, behaviors, and daily rituals every role needed to carry it. Welcome Collection (hosts), Service Collection (servers), and Leadership Collection (managers).

Change & InternalExecutive Voice

Organizational Narrative & Strategy

Case Study

Triangle Central Kitchen — Communications Architecture

Seven audiences. One table. A founding-phase communications build executed as a team of one — brand, website, events, partnerships, social architecture, donor development, and participant recruitment, before a single meal was served or a student enrolled. This is the full case study.

Org NarrativeThought LeadershipExecutive Voice

Event Communications

The Y'all Ball — Concept, Campaign & Host Mobilization

Most galas feel like obligation. The Y'all Ball was designed to feel like the best night of the year — and like it was made for everyone in the room. That required more than a concept. Every element was a deliberate belonging signal: a Black country artist who built his following on social media, the line dance that had taken over every demographic on every platform, James Beard Award-winning chefs, a regenerative farm in Orange County where boots and ballgowns could coexist, and a fundraising moment designed to feel like joy rather than ask. The goal was a revival — interracial, intergenerational, rooted in North Carolina food culture — where the act of showing up would itself be the message. That doesn't happen by accident. Some communications work lives on paper. This one was designed to live under NC stars, in a rural barn, where everyone who walked through the door would know they belonged there.

Org Narrative

Mission Communication

Triangle Central Kitchen — Rack Card

The organizational story distilled to its essence — a multi-pronged, systemic approach to workforce development, hunger reduction, sustainability, and community building, compressed into its most portable form.

Org Narrative

Website

trianglecentralkitchen.org (v1.0)

Most nonprofit websites are organized around what the organization does. This one asked visitors a question first: "So tell us a little about you. Are you...?" With seven distinct audiences and almost nothing in common between them except the mission, the architecture had to route each visitor to their specific entry point before asking anything of them. A potential participant landed on "Dream of working in food? Start here." A food purveyor landed on "Have surplus food? Don't toss it. Put it to work." The communication philosophy wasn't buried in the copy — it was the structure of the site itself. Version 1.0, built from zero, before the kitchen opened.

Org NarrativeThought Leadership

Thought Leadership & Content Architecture

Sponsorship Prospectus

Corporate Sponsorship Prospectus — 25 pages

A 25-page corporate sponsorship prospectus built to open doors before TCK had a building to walk into. Three signature events. Three distinct audiences. Sponsorship tiers ranging from $5,000 to $100,000. A capital campaign framework. And an anchor event — the Royal Ice Cream Summit — rooted in Durham's 1957 civil rights history and headlined by some of the most recognized names in food, justice, and storytelling. This wasn't a sponsorship deck. It was an institutional argument for why the Triangle needed TCK — and why the right partners needed to be in the room from the beginning.

Org NarrativeThought Leadership

Partner Amplification Toolkit

Triangle Central Kitchen — Chef Amplification System

The chefs had the audiences. We had the message. This toolkit was built to close that gap — making amplification so frictionless that a working chef could post in two taps between courses. Scripted, scheduled, and designed for kitchens, not desks.

Thought LeadershipChange & Internal

Corporate Partnership

Sysco Cornerstone Partnership Proposal — $450K ask

Sysco's regional vice president was already convinced. This one-pager was built for the next room — the CFO's office. A $450K cornerstone partnership proposal that translated TCK's mission into Sysco's business case: a direct pipeline of trained culinary workers for their restaurant customers, ESG alignment across hunger relief and sustainability commitments, and a presenting sponsorship visibility across three flagship events. The ask was large. The argument was specific. This is what it looks like to close a corporate partnership at the founding stage of a social enterprise.

Org NarrativeThought Leadership

Content Platform

Caveman Brain — Thought Leadership Series

Most leadership content explains what bias is. This series explains what to do about it — and why awareness training alone never works. Built in two acts: Caveman Brain translates documented cognitive biases into workplace reframe questions; Design the System delivers the interventions.

Thought Leadership

Content Strategy / Editorial System

Triangle Central Kitchen — Social Media Content Architecture

A content architecture built for an organization that didn't exist yet — no building, no cohort, no proof of concept, only a mission that needed to be believed by seven very different audiences simultaneously. Fifty-seven posts across three campaign phases, organized around two-week thematic series that gave each element of the mission its own sustained moment to land before the next one asked for attention. Depth on each pillar. Breadth across the full scope of the launch. One voice. Seven languages.

Thought LeadershipContent Strategy / Editorial System

Crisis Communications

Case Study

University Club of Durham — Institutional Closure

A complete 11-audience communications architecture for the closure of a 40-year institution. Eleven distinct audiences, each with messaging calibrated to what they needed to know, who they would trust to deliver it, and what they were most afraid of.

CrisisChange & Internal