Thought Leadership & Content Architecture

Most content strategies are built as hierarchies — a pyramid with a hero piece at the top and everything else flowing down from it. That's not how ideas actually travel. The better image is interlocking pieces. A speech that becomes an op-ed that becomes a LinkedIn series that informs an internal all-hands. Each piece doing its own work, in its own context, for its own audience — and making every other piece stronger. This is how an executive builds a point of view that the organization can carry. Not a library of content. A living architecture — tested, measured, and built on what actually lands.

Work Samples

Case Study

Triangle Central Kitchen — Communications Architecture

Seven audiences. One table. A founding-phase communications build executed as a team of one — brand, website, events, partnerships, social architecture, donor development, and participant recruitment, before a single meal was served or a student enrolled. This is the full case study.

Org NarrativeThought LeadershipExecutive Voice

Website

trianglecentralkitchen.org (v1.0)

Most nonprofit websites are organized around what the organization does. This one asked visitors a question first: "So tell us a little about you. Are you...?" With seven distinct audiences and almost nothing in common between them except the mission, the architecture had to route each visitor to their specific entry point before asking anything of them. A potential participant landed on "Dream of working in food? Start here." A food purveyor landed on "Have surplus food? Don't toss it. Put it to work." The communication philosophy wasn't buried in the copy — it was the structure of the site itself. Version 1.0, built from zero, before the kitchen opened.

Org NarrativeThought Leadership

Sponsorship Prospectus

Corporate Sponsorship Prospectus — 25 pages

A 25-page corporate sponsorship prospectus built to open doors before TCK had a building to walk into. Three signature events. Three distinct audiences. Sponsorship tiers ranging from $5,000 to $100,000. A capital campaign framework. And an anchor event — the Royal Ice Cream Summit — rooted in Durham's 1957 civil rights history and headlined by some of the most recognized names in food, justice, and storytelling. This wasn't a sponsorship deck. It was an institutional argument for why the Triangle needed TCK — and why the right partners needed to be in the room from the beginning.

Org NarrativeThought Leadership

Partner Amplification Toolkit

Triangle Central Kitchen — Chef Amplification System

The chefs had the audiences. We had the message. This toolkit was built to close that gap — making amplification so frictionless that a working chef could post in two taps between courses. Scripted, scheduled, and designed for kitchens, not desks.

Thought LeadershipChange & Internal

Corporate Partnership

Sysco Cornerstone Partnership Proposal — $450K ask

Sysco's regional vice president was already convinced. This one-pager was built for the next room — the CFO's office. A $450K cornerstone partnership proposal that translated TCK's mission into Sysco's business case: a direct pipeline of trained culinary workers for their restaurant customers, ESG alignment across hunger relief and sustainability commitments, and a presenting sponsorship visibility across three flagship events. The ask was large. The argument was specific. This is what it looks like to close a corporate partnership at the founding stage of a social enterprise.

Org NarrativeThought Leadership

Content Platform

Caveman Brain — Thought Leadership Series

Most leadership content explains what bias is. This series explains what to do about it — and why awareness training alone never works. Built in two acts: Caveman Brain translates documented cognitive biases into workplace reframe questions; Design the System delivers the interventions.

Thought Leadership

Content Strategy / Editorial System

Triangle Central Kitchen — Social Media Content Architecture

A content architecture built for an organization that didn't exist yet — no building, no cohort, no proof of concept, only a mission that needed to be believed by seven very different audiences simultaneously. Fifty-seven posts across three campaign phases, organized around two-week thematic series that gave each element of the mission its own sustained moment to land before the next one asked for attention. Depth on each pillar. Breadth across the full scope of the launch. One voice. Seven languages.

Thought LeadershipContent Strategy / Editorial System